To Taiwanese entrepreneurs, agriculture as a business is not that lucrative. However, a subcategory of the industry which is floriculture does. Floriculture is the propagation of orchids or other ornamental plants and has been now a big business venture in Taiwan. In 2006, Taiwan has produced more than four hundred million US dollars worth of horticulture crops like orchids, anthurium, foliage plants and the likes. Much of its produce is exported to Japan, the US, Europe, Hong Kong and worldwide. In 2006, Taiwan exported worth of seventy seven million US dollars floriculture products and the 2007 figures are expected to be higher.

The aggressive entry of entrepreneurs has increased ten times floriculture production area from 1978 to 2006. It was just 1,242 hectares in 1978 and it had reached to 13,375 hectares in 2006. In 1975 floriculture crops where produced in open fields whereas today, the norm is to produce them in high tech greenhouses. Although the area devoted to floriculture has increased more than ten times since 1978, the value of the floriculture products had increased more than thirty times.